SXSW 2023
Community as a Service (CaaS)
Description:
Join James Chapman, CEO at Plain Sight and Jeanine Suah, X in Residence at Brex and Founding Partner at Rezilyent Capital for an insightful discussion around the industry of CaaS - Community as a Service.
Topics include:
- What is Community and how do you build it
- How to leverage Community as currency in go-to-market and growth strategies
- How to measure Return on Engagement
- Building sustainable business models around community
Participants will walk away with lessons learned, suggested reading material, recommended resources, and a private invitation to a special event hosted by Brex and Plain Sight. This will be a conversation you don't want to miss.
Other Resources / Information
Takeaways
- What is Return on Engagement? The quantitative/qualitative payback you expect on an investment of connecting through media, events, and interactions.
- Why ROE is valuable, how do you measure it, and why more startups should consider this metric when leveraging Community as GTM & growth strategies?
- How does Community translate to brand loyalty? And how it can be deemed a competitive advantage in events like economic downturns, and media scandals
Speakers
- James Chapman, CEO, Plain Sight
- Jeanine Suah, X in Residence | Founding Partner, Brex | Rezilyent Capital
Organizer
James Chapman, CEO, Plain Sight
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