SXSW 2023
Your State Legalized Adult Use Cannabis, Now What?
Description:
Adult-use (recreational) cannabis is legal in 19 states, and 37 states currently operate medical marijuana programs. With more states looking to come online and transition from medical to adult use, there is a lot of new opportunity being presented, but it can be confusing to navigate and most importantly sustain. As of right now, every state operates independently, meaning they have their own set of regulations and licensing structures. And those variables on top of varying market forces are what make it a uniquely challenging endeavor requiring operators and employees to remain competitive and agile to gain the advantage. Learn from experts who have navigated changes in marketing, strategy, operations, and cultivation so when the time comes, you will be ready to make your first move.
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Takeaways
- The recreational cannabis industry is unprecedented. This talk will help distill some of the salient advice from successful cannabis operators.
- The adult-use cannabis market is creating new businesses at a rapid pace. We will cover what strategies are working and failing for new operators.
- Finding your niche in the cannabis industry is crucial for long-term success. We will go over ways to identify your place given market dynamics.
Speakers
- Kimberly Stuck, Founder, Allay Consulting LLC
- Nate Lipton, Co-Founder, Co-CEO, GrowersHouse & CannaCribs
- Shayda Torabi, CEO/Co-Founder, RESTART CBD
- Liz Udell, Director of Social Media, Friends of Friends Agency
Organizer
Elizabeth Udell, Director Of Social Media, Friends of Friends Agency
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