SXSW 2023

IRL: The Power of Human Connection

Description:

Over the pandemic, people turned to Zoom experiences and online platforms in droves out of necessity, but we need in-person connections to thrive—the World Happiness Report concludes that IRL experiences increase mental health, happiness, and well-being. Now, real life experiences are surging to levels even higher than pre-Covid: Eventbrite’s paid ticket volume rose 76%, fueled by in-person events, AnyRoad reported record bookings, and Meow Wolf opened two new immersive experiences during the pandemic (with Omega Mart and Convergence Station breaking records for ticket sales). In this discussion, explore the role of in-person experiences in creating human connection, and how to create engaging experiences at scale that lead to powerful movements.

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Takeaways

  1. Understand the power of in-person experiences and why we need human connection in a digital-first world.
  2. Hear first-hand from event experts on the challenges and lessons learned while creating in-person connections during a pandemic.
  3. Discover best practices on how to build impactful, lasting impact through in-person experiences.

Speakers

  • Jonathan Yaffe, CEO and Co-Founder, AnyRoad
  • Vivek Sagi, Chief Technology Officer, Eventbrite
  • Didi Bethurum, Chief Communications Officer, Meow Wolf

Organizer

Natalie Matheny, Coordinator, cred

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner
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