SXSW 2023

Using Data to Activate Influencers for Social Good


We all know that the best influencer partnerships are those where all involved have a deep connection and passion for the initiative. While sometimes data seems cold and impersonal, there are a number proven data sources and methods that can enhance these key partnerships.

Other Resources / Information


  1. How the Ad Council fielded the PassionPoints survey & uses the results
  2. How tracking mis and disinformation can inform your influencer strategy
  3. Why it is so important to use peer-to-peer influencers at a local level using location data



Kerry Perse, Creators For Good Lead, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Civic Engagement
  • Track 2
  • Level: Advanced

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