SXSW 2023

Why Spatial Commerce Will Drive the Metaverse

Description:

The “metaverse” phenomenon has many brands thinking about a virtual future – how they will engage with consumers, how they’ll shop, and what kinds of experiences they can offer. As a commerce leader at the forefront of this experimental wave, Shopify is prototyping novel commerce experiences using new spatial computing technologies. Spatial commerce connects consumers through immersive, sensory experiences and provides brands the opportunity to prototype new products, try new marketing strategies, and expand how their products are experienced by shoppers. Hear from top product and commerce experts at Shopify about how they are championing this new era of commerce experience and leveraging the power of spatial computing.


Other Resources / Information


Takeaways

  1. How AR/VR technologies can bridge the gap between real life and ecommerce for consumers through sensory experiences.
  2. The convergence of changing consumer habits and new technology has made AR a relevant and engaging tool in commerce.
  3. How brands from all industries can use spatial commerce to drive better conversion and stand out in the surging social commerce market.

Speakers

  • Russ Maschmeyer, Product Lead, Spatial Commerce, Shopify
  • Partner Company TBD N/A, Head of Engineering, Director of Engineering TBD, The Hatch Agency

Organizer

Katie Dunne, Senior Account Executive, The Hatch Agency


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Tech Industry
  • Track 2
  • Level: Advanced


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