Cannabis 2.0: Insights for the Next Green Wave

Description:

If Cannabis 1.0 was about introducing cannabis to legal markets, Cannabis 2.0 is about making cannabis accessible to the masses. From varying state brands to multi-state operators and a wide range of cannabis consumer demographics. Everything we know about cannabis is going to continue to evolve, so how can brands prepare for the next iteration. In this panel, we’ll look at use cases from Cannabis 1.0 consumers and brands, and contrast those against the needs and desires of the next generation of cannabis consumers coming online. By looking at market data, evolving consumer expectations, and lessons learned, this panel will explore how the cannabis industry can continue to destigmatize cannabis use and pave a pathway toward legalization and mass adoption.