SXSW 2023
The Commerce Merge of PR and Affiliate Marketing
Description:
Recent moves by Google and Facebook has advertisers scrambling for new ways to capture consumer attention. At the same time, a 20+ year digital practice, affiliate marketing, is getting attention. Brands are adding affiliate marketing strategies to their plans, enabling 360 tracking, complete with understanding every part of the consumer purchasing funnel. The newest members of the affiliate marketing party? PR and publishers. The old divide of church and state at your favorite magazine now has a Commerce division, working closely with the Editorial team. PR teams are embracing affiliate marketing and ensuring that placements are tracked.
Coming along for the ride? Influencers who used to operate on flat fees and large sponsorships.
Learn how you can adapt to these changes.
Other Resources / Information
Takeaways
- Affiliate marketing is no longer a bottom of the funnel tactic.
- Publishers are adding Commerce divisions to their headcount, creating a new revenue stream, replacing pixel based ad buys.
- PR agencies are partnering with affiliate marketing agencies to enable efficient 360 tracking to their campaigns. Complete with new KPIs.
Speakers
- Blagica Bottigliero, Director of Affiliate Marketing, JEB Commerce
- Adam Weiss, President, Adam Weiss Digital Consulting
- Bonnie Rothman, Founder, Company B
- Michael McNerney, Publisher, Martech Record
Organizer
Blagica Bottigliero, Director of Affiliate Marketing, JEB Commerce
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments