SXSW 2023

Transmedia Alliance 10 Years Later


10 years ago during SXSW 2013 was launched a small nonprofit called Transmedia Alliance (formerly Transmedia Europe). Nowadays what is the status of the international community and its representation or activity? But more importantly, what's going on with the transmedia concept? After joining a research lab in France in 2020, Karine, founder of the Transmedia Alliance and of her own Think and Do Tank called Transmedia Ready, explains the story, the side stories, her experiments, and the status of her current research. A step in the past to better explore the future and propose ideas for professional practices of today and tomorrow.

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  1. What is the status of the transmedia concept in 2023? Karine will take the risk to answer from her perspective, with a back story and a vision.
  2. What will be the status of the transmedia concept in 2050? Even is the term transmedia is not very much in use these days, the concept is solid.
  3. How to use our assets as a community of transmedia practitionners and advocates? Some tracks, based on more than 10 years of observation.



Karine Halpern, Researcher Consulant Teacher Ceo, Transmedia Ready

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: 2050
  • Track 2
  • Level: Advanced

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