SXSW 2023

PR for Weirdos: Start Your Startup PR Plan Now


Startups often jump into PR because they feel they have to. It can feel like dull, meaningless bullshit. Yet PR can work wonders when you let yourself be a weirdo. PR prep can weave into your mindset long before you're ready to put out your first news or hire an agency. Its storyfinding side can feed your company culture and contribute to marketing and product conversations.

This workshop takes a brutally honest, intensely practical look at the elements and purposes of PR--and how you can prime yourself for maximum impact when the time is right. First, using a model our team has developed over decades of practice, we’ll dig into the basics, the why, when, how. For the second half, we’ll use concrete resources to work on your own weird PR plan you can take with you

Related Media

Other Resources / Information


  1. How to find the story in what you do: explore, organize, and distill narratives so they are PR-ready
  2. How to connect with journalists as people: build relationships, learn the landscape, grasp the conversations
  3. What to ask to perfect your timing and do things right: find the right moment and team to maximize your PR potential



Tristra Yeager, Director of Strategy, rock paper scissors

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Startups
  • Track 2
  • Level: Beginner

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.