SXSW 2023

Fall in Love with the Problem, Not the Solution


Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.
As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.
As a passionate serial entrepreneur and disruptor, he hopes to inspire entrepreneurs to build the next wave of problem-solving technologies and companies.

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  1. The problem must be the key motivation and reason for founding your start-up. If you succeed, you will disrupt or change the market.
  2. The most critical part in all start-up journeys is figuring out Product Market Fit (PMF).
  3. Start with a problem, find the right CEO then find a mentor to help you build up your business and make scale-up decisions.


  • Uri Levine, Entrepreneur and Disruptor; a two-time unicorn builder, Waze, Moovit


Melissa Connors, Director of Publicity, Fortier PR

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Startups
  • Track 2
  • Level: Intermediate

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