SXSW 2023

Protein Re-Evolution: Cellular, Myco and Insect Ag

Description:

Dominant livestock industries have negative impacts on people and planet. As populations increase, we need to fill plates with ethical, sustainable, and nourishing food, while fulfilling consumers' needs for tasty, familiar, and culturally-appropriate ingredients. Change-makers are disrupting dominant food industries through innovation in alternative proteins, but the consumer remains wavering at the center. How can alternative protein innovators convince eaters to switch beef burgers to cellular, insect, or fungi proteins – and should they? The future of food hinges on convincing the consumer. Join a midwestern cricket farmer, a fungi-focused chemical engineer, and an investor driving cellular ag innovation in a discussion on the whys and hows of the future of protein.


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Takeaways

  1. The future of food must be radically diverse and incorporate different perspectives, backgrounds, technologies and routes to innovation.
  2. Innovators in insect, fungi, and cellular ag face complex barriers in convincing consumers and funders their products are viable.
  3. Understanding the context of the agro-industrial food system and its potential future is essential for change.

Speakers


Organizer

MacKenzie Wade, Events Coordinator, Little Herds / The Future of Food


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Food
  • Track 2
  • Level: Intermediate


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