SXSW 2023

Cannabis eCommerce Limitations and Opportunities

Description:

The cannabis industry observed a massive 55% increase in sales from the first half of 2020 to the start of 2021, with 27% of consumers purchasing from an online retailer. And recent research indicates that more than 263 million American consumers shop online. However, despite the growing numbers, eCommerce is a challenge for many operators due to marijuana's federal status which inevitably affects CBD businesses and ancillary products supporting the industry. Finding compliant platforms, and payment processors are just some of the hurdles online operators navigate to get products in front of consumers in this increasingly competitive market. Discover what solutions exist and how we as an industry can meet the demand with new resources for operators looking to expand their online offerings.

Other Resources / Information

https://tobeblunt.buzzsprout.com/1091003/8308300-045-cannabis-technology-to-empower-the-ecosystem-from-consumer-to-dispensary-with-socrates-rosenfeld-of-jane-technologies

Takeaways

  1. Depending on what you sell: marijuana vs CBD vs ancillary products, what platforms you can use.
  2. How to approach building your technology stack with the platform and integrations.
  3. What is the difference between open source and closed source platforms, who owns your data, and what impact that will have on your eCommerce store.

Speakers

Organizer

Shayda Torabi, CEO, RESTART CBD

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Cannabis
  • Track 2
  • Level: Intermediate
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