SXSW 2023

Navigating What’s NEXT: A Field Guide for Brands

Description:

As the trend hype cycle speeds up, it can be difficult for brands to decide where to focus. In this session, TBWA’s Chief Innovation Officer Luke Eid & Chief Strategy Officer Agathe Guerrier will share a practical and actionable guide for brands to navigate the most important shifts shaping the future of how consumers engage with culture and technology.

All informed by NEXT, TBWA’s global innovation platform designed to shape the future of brand experiences.

From AI powered creativity, to web3 communities, and sustainable circular aftermarkets; our future map and provocative brand actions will demystify the hype and act as a field guide for brands to prepare for 2024 and beyond.

All content will be open source with a downloadable field guide provided at the end of the session.

Additional Supporting Materials

Slide Deck

Other Resources / Information

https://drive.google.com/file/d/1qYz81nIsFH2uevJVPAmuULT7o01iRGlb/view?usp=sharing

Takeaways

  1. Participants will leave with five plus macro culture and technology shifts that will help them prepare for 2024
  2. Our field guide, future map, and brand actions will help guide brands into new spaces and places that unlock growth
  3. We’ll make the future feel approachable and highlight how brands must act now to survive in today's climate

Speakers

Organizer

Luke Eid, Global Chief Innovation Officer, TBWA Worldwide

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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