SXSW 2023

Making AI an Ally: How “AI Hygiene” Can Fight Bias


AI has quickly entered our daily lives but is currently growing unchecked and unregulated. It will continue to be a powerful tool to advance our society, but only if it does not perpetuate and mass-produce discrimination and harm to individuals and communities—as well as create legal trouble for organizations that use it. Liabilities, litigation, and regulation are on the horizon and coming faster than you think. Organizations and leaders can prepare by establishing AI oversight and a plan of action to reduce risk, harm, and liability. These precautions, “AI hygiene”, will help companies ensure that AI technologies help instead of harm communities and society as a whole.

Other Resources / Information


  1. Why creating unbiased AI should be a critical part of any organization’s ESG initiatives – and why not taking it seriously will come back to bite you.
  2. Five best practices for leaders to ensure socially responsible AI in light of incoming, large-scale regulations that will impact all kinds of brands.
  3. How to make your AI an ally for everyone it serves, including the LGBTQ+ community and other groups most at risk from bias in AI.


  • Miriam Vogel, President and CEO, EqualAI
  • Rob LoCascio, Founder and CEO, LivePerson
  • Kay Firth-Butterfield, Head of AI & Machine Learning and Member of the Executive Committee, World Economic Forum


Hannah Mongeon, Senior Account Executive, Finn Partners

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2
  • Level: Intermediate

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