SXSW 2023

DIY Decision Points for Independents 101


Modernizing the music industry with efficient finance tools are instrumental for music teams who no longer have to look to majors for promotional resources and financing. This panel will take a crash course approach on financial decision making. The speakers are experts in educating financial managers and marketers how to get the most value out of their assets. The moderator is an expert in translating the complexity of music publishing into easy to understand information. Data-driven marketers and artist managers will learn about which financial tools to use to make sure they’re profitable, financial managers will learn how to monetize across new revenue channels beyond streaming, and artist / label managers will learn how to use data to back their marketing and financial decision making.

Additional Supporting Materials


  1. Making the Most of Your Marketing Spend: Deciding when and where to spend money
  2. Managing Financial Risk and Reward: How to make money in new ways beyond streaming
  3. Maximizing the Value of Your Catalog: How to use data to back your decision making


  • Ahuvah Berger-Burcat, Director of Marketing, Revelator Ltd
  • Peter Sinclair, CEO & Co-Founder, beatBread
  • Kristin Robinson, Music Publishing Reporter, Billboard


Leila Grossman, Senior Publicist, rock paper scissors, inc.

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Beginner

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