SXSW 2023

Weathering the Storm of Black Maternal Mortality

Description:

In 1992, Dr. Geronimus coined the term “weathering” to describe the “health deterioration in early adulthood as a physical consequence of cumulative socioeconomic disadvantage” of Black women. Today, the concept remains little understood and contributes to poor health outcomes for Black mothers, who are 3X more likely to die in childbirth than White or Hispanic women (https://dx.doi.org/10.15620/cdc:113967; National Center for Health Statistics, 2018-2020).

Four women have come together to tackle this health inequity. A prominent Black doula shares her experiences from the frontlines. A medical illustrator applies her technical expertise to bring these journeys to life. A doctor uses the illustrations for impactful interventions. An advocate connects these women to take on weathering.


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Takeaways

  1. An understanding of the public health challenges faced by Black mothers in the U.S.
  2. Through a live demo and discussion, insight into how experience-led design can humanize scientific data, shift culture and effect widespread change.
  3. A perspective of how marketers can embed health inequity considerations into their work, practices and brands.

Speakers


Organizer

Heidi Kreamer, Director, Wunderman Thompson Health


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Track 2
  • Level: Beginner


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