SXSW 2023

Reinventing Physical Retail with AT&T


Physical retail is back as shoppers re-capture a piece of pre-pandemic life. But this return comes with renewed expectations around the continuity, personalization and context found online. In response AT&T has set out to re-invigorate their 5,000+ retail locations to meet these expectations while maintaining their position as a Top-10 Brand. How are they doing it?

Join AT&T’s VP of Retail, Jeannie Weaver and experience experts from Integer to find out how they are putting the customer at the center to deliver contiguous human experiences. Discover how they are utilizing new ways of working, like Human Experience Planning, to drive innovation and purpose in new technology platforms, gaming and mixed realities, all driven by data to deliver extraordinary sales results.

Related Media


  1. Learn how to rethink transformation in retail to create an entirely new brand platform while still optimizing sales
  2. See demonstrations of new uses of data and new technology that empowers the customer at physical retail
  3. See how one of America’s biggest brands is becoming more nimble and dynamic


  • Jeannie Weaver, Vice President – Retail Marketing & Special Experiences, AT&T


TK Trask, Director, Pr & Marketing, Integer

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced

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