SXSW EDU 2023
Impact & Future of NIL Rights on College Sports
Description:
In 2021, college sports dramatically changed when student-athletes gained the right to commercially benefit from their name, image, and likeness (NIL). How has this impacted college athletics? This panel will look back at the early partnerships between student-athletes and companies to see what has emerged from this significant change. What could this mean for the future of student-athletes and higher education? How have some student-athletes leveraged their NIL rights to support social causes?
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Takeaways
- Provide a basic understanding of name, image, and likeness partnerships in college sports.
- Explore examples of early name, image, and likeness partnerships and their impact on college sports, student-athletes and higher education.
- Demonstrate how name, image, and likeness partnerships can support philanthropic causes and initiatives that impact students and their communities.
Speakers
- Xolani Hodel, Volleyball Student-Athlete, Stanford University
- Esther Lem, Chief Marketing Officer, Chegg, Inc.
Organizer
Tonya Hudson, Senior Manager Of Media And Public Relations, Chegg
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