Nailed It: Building an Inclusive Brand

Description:

There is no such thing as “The One”—particularly when it comes to target demographics. As gender, economic, and societal norms continue to evolve, brands that tout exclusivity and focus only on a specific demographic are increasingly missing out on valuable opportunities to scale. Joined by Hawke Media, Olive & June will discuss bringing inclusivity to their branding, and how to prioritize accessibility over exclusivity to redefine targeting and the customer experience. Hear ways to broaden your brand’s reach and think beyond your targets—giving space for all voices to connect with your company in ways you had once ignored.