SXSW 2023
Gridiron to Blockchain: Future of Sports & Crypto
Description:
As crypto goes more mainstream, sports teams around the globe have embraced it as a way to engage fans like never before. How will sports teams utilize web3 over the next decade? What role will digital assets play in connecting fans to their favorite franchises and players in the future? Join Blockchain.com and the Dallas Cowboys as they discuss the first-ever partnership between a crypto company and an NFL team as well as the biggest opportunities and challenges they see ahead. If you're a fan of sports or crypto, you won't want to miss this discussion.
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Takeaways
- The biggest sports teams are looking to crypto to enable new ways for fans to engage and create better fan experiences in a post-pandemic world.
- Two leading brands have come together to help millions of people better understand and access crypto – through sports.
- About 20% of US consumers own crypto. Sports represents an opportunity to reach the other 80%, which could dramatically increase crypto adoption.
Speakers
- Peter Smith, Co-founder & CEO, Blockchain.com
- Charlotte Jones, Executive Vice President and Chief Brand Officer, Dallas Cowboys
Organizer
Kyra Tillmans, Marketing/PR, cred
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