Digital Accessibility Is the Next Trend in Tech

Description:

Tech is entering a new era: Gen Z, with an average attention span of 8 seconds, is entering the workforce; DEI is critical to company culture; ESG is key for investors; and a post-pandemic society is consuming more digital content than ever. Future-minded tech will embrace what’s at the intersection of these trends: digital accessibility. Most people think of digital access as a legal requirement. In reality, it’s the lens through which we improve products, experiences, and brand affinity. Like physical access (curb cuts), many digital access tools (captions) began as accommodations but are now universal. Bringing together GC and accessibility leaders from IBM, LinkedIn, and Salesforce, this session will look at the shift from compliance to leveraging digital access at every tech company.