SXSW EDU 2023
Reaching the Last 10% of Hardest-to-Reach Families
Description:
The challenge of engaging hard-to-reach families through communications is multifaceted, and factors that may act as barriers to connecting include cultural, socioeconomic, technological, institutional, and psychological. This session will share five common situations that impact family engagement and offer practical, easy-to-replicate communications-related recommendations that will help districts and schools reach the last 10% of families in a consistent, effective, and more equitable way.
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Takeaways
- Identify five common barriers that impact equitable family engagement that result in not connecting with 100% of a school/districts families.
- Discover communication-related tactics to address situations that hinder districts’ ability to connect with all families through equitable practices.
- Gain insight into the ways two districts have designed and implemented equitable family engagement plans to drive improved student academic outcomes.
Speakers
- Kevin Hogan, Content Guy, The Hogan Report
- Kellie Goral, Executive Director of Public Relations and Marketing, Hampton City Schools
- Jessica Pupillo, Director of Communications, Mehlville School District
Organizer
Charlotte Andrist, President, Nickel Communications
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