Cliff Jumping: Higher Ed’s Best Bet for Survival


The looming demographic cliff flummoxing college leaders will significantly impact campuses that prioritize a “traditional” college-going population: middle/upper-income, white high school graduates. Centering strategies on minority students (majority U.S. population by 2045) and adult learners—rather than just accommodating them—is a viable strategy for institutional success and financial health. We’ll explore what this means for culture, org structure, instruction, and recruitment/retention.

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  1. Understand the nuances of the so-called “demographic cliff” and highlight under served and/or growing demographics.
  2. Uncover new opportunities to provide learning experiences tailored to populations that are growing (including adult learners and some college).
  3. Identify ways institutions can evolve/redesign themselves to meet the needs of a new demographic.



Liz Gross, CEO, Campus Sonar

Meta Information:

  • Tags: leadership, social justice
  • Event: EDU
  • Format: Talk
  • Track: Equity & Justice
  • Session Focus Area Higher Education
  • Level: Basic Understanding

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