SXSW 2023

How to Use Storytelling to Pitch And Get Yes

Description:

Founders usually love pitching themselves, whether it is a 2-minute elevator pitch during a happy hour or a formal pitching competition, but they are struggling to tell their stories in a compelling way that is relevant yet exciting.

During the workshop, we will walk through the basics of how storytelling works, and how to break down a complex idea into a simple structure following a hero's journey (just like your favorite Disney movie) to get YES, from both investors, and customers.

Other Resources / Information

https://drive.google.com/file/d/1rKhNze6EFP_F-bK6urG0cZs4R-oMzyFg/view?usp=sharing

Takeaways

  1. Why storytelling works & how to tell your startup business story in the 30s (or less)
  2. Top 3 principles in pitching to help you get YES easier & faster
  3. What should you include in your pitch and the best practice on pitching day

Speakers

Organizer

Wen Zhang, Founder & CEO, INNW Institute

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Startups
  • Track 2
  • Level: Beginner
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