SXSW 2022

Social Media as a Means to Access for Founders


Building a community on top of Clubhouse has offered rare but priceless access for Black, brown, Latinx, AAPI and Women entrepreneurs to engage with investors and founders.

Social Media as a means to Access is a panel on how a group of founders and investors used a new medium, Clubhouse, and our network, to help hundreds of entrepreneurs through our weekly live show shows and programming.

This panel will go over how to use social capital to gain access to people and places you wouldn’t otherwise have access to when fundraising and growing your startup. We will also discuss the importance of community for founders of color and those who would be considered on the outside of tech.

Related Media


  1. Pitching best practices and how to win investors over in only 2-3 minutes, from investors who've been hearing A LOT of pitches being practiced.
  2. Social media helps network when fundraising, especially for founders of color. Talking up your biz is important. Talking it up creatively is critical.
  3. Founders can thrive in smaller niche settings and communities where there isn’t expectations for the founder or investor.



Shondra Washington, President & Co-Founder, TBC Capital

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startups
  • Track 2 Tech Industry
  • Level: Intermediate

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