Why Marketing Doesn't Work on Developers

Description:

Traditional marketing just doesn't on developers. With the rise of tools, services, and products aimed at a developer audience a new approach was coined called Developer Relations or DevRel for short. DevRel is one of the fastest-growing and most sought-after occupations in technology. The ability to win trust and visibility amongst this niche group that shuns methods that are usually successful is part art, finesse, expertise, and openness. In this session, we'll detail the elements that make up the most successful DevRel teams and what things to avoid to keep it that way.