SXSW 2022

Artist Marketing at ANY Budget


Big budget, small budget – yes, size matters, but it shouldn’t limit your ability to execute an effective marketing campaign. Artists at every level have to learn how to use the tools in their toolbox to make a maximum impact. Hear from music marketing experts about building a targeted approach to marketing spend, asset creation, social strategy, and bringing in brand and media partners to contribute to your campaign. They’ll share insight on where you should be focusing your energy, and ultimately, how to do the most with whatever you have (which oftentimes isn’t a lot).

Additional Supporting Materials


  1. Maximizing your budget to optimize your marketing campaign (how to do the most with whatever you got)
  2. Navigating through the current digital landscape to cut through the noise and develop an engaged audience
  3. Collaborating with companies, causes and people who align with your values and contribute to your creative ideas


  • Katie Baloian, Vice President, Artist Marketing, AWAL
  • Robert Nelson, Marketing Manager, AWAL
  • Dimplez Ijeoma, Founder & Head of Digital Marketing, IJEOMA


Jamilla Johnson, Manager, Social Media and Creative Content, AWAL

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Beginner

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