SXSW 2022

Crypto and Esports: Industries Defining the Future


Chances are you have seen FTX pop up in your newsfeed.

FTX, the popular crypto exchange recently received a valuation at $18 billion, but it’s their naming rights deals in sports that are really turning heads. Not only are they dominating the NBA and MLB, FTX just signed the biggest deal in esports history with an epic $210 million partnership with TSM, the world’s biggest esports organization. And it all started over DM. 

Meet the visionaries behind this revolutionary partnership, FTX founder and CEO Sam Bankman-Fried and TSM founder and CEO Andy Dinh. Each an industry disruptor in their own right, these two colossal entrepreneurs are not only changing the landscape in their own fields, but the economic landscape as we know it. Listen as they tell the tales of Twitter DMs, where crypto and sports align, and the incredible amount of good they will accomplish with their powers combined. 

Other Resources / Information


  1. What is crypto and how does it work?
  2. What is the alignment between crypto and sports?
  3. How will these partnerships make the world a better place?



Katie Timmons, Account Director, Sheldon Strategy and Consulting

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2 Game Industry
  • Level: Advanced

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