SXSW 2022

Driving Sustainability Across the Political Divide


Red, Blue, or Green: While social and traditional media benefit from polarizing us into a sense of tribalism, and climate change has become a political buzzword, you would think that sustainability would be an increasingly liberal initiative. Surprisingly, when it comes to sustainability, consumers are aligned on the world they want to leave behind. We’ll be sharing new research that shows with the right techniques, we can engage people in sustainable behavior from both sides of the aisle. Brand and culture leaders can learn what language nuances and frames of reference to use to unite us in making sustainability a human issue instead of a political one.

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  1. You will come away knowing pitfalls to avoid when your brand wants to take a stand
  2. Learn to celebrate what makes people different, and engage them with a common goal to unite us for a flourishing future
  3. Hear how to speak up in an authentic way without being divisive



Rachel Whitacre, Manager, Brands For Good, Sustainable Brands

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Climate Change
  • Level: Intermediate

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