Fight Distraction with the Power of Purpose
Social media continues to evolve, and as a consequence, marketers believe there will be a focus on brands living up to and communicating their mission, values, and purpose-driven actions online. People are looking past the surface-level product and price, basing decisions more on how brands impact the world through their bigger purpose. COVID-19 has further underscored this importance and impacted brand strategy while highlighting the necessity of social responsibility for many brands. This panel explores the challenges of purpose-driven marketing and examines how the pandemic has influenced the resurgence of diversity and inclusion and other pertinent social issues. Along the way, you’ll learn about best practices and get a behind-the-scenes look at how brands navigate crisis moments.
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Additional Supporting Materials
- Illuminate how brands effectively respond to crises on social media, identifying shifts brands must make internally and externally to show up.
- Outline best practices, considerations, actions to avoid, and the future of purpose-driven social marketing.
- Detail the internal conversations and external pressures that move brands to take a stance on social and political issues.
Max Lillard, Marketing Associate, Khoros