SXSW 2022

STEM & the Creative Sector: An Unexpected Pairing


Every industry benefits from new perspectives and fresh ideas, so what happens when a STEM science based practitioner delves into the creative sector? William Humphrey, Creative Director of Sugar Creative has made that exact journey, from studying molecular geneticist at Kings College London to training at the London College of Communication to becoming a leading figure in the world of immersive technologies. In this talk he will explore his journey and how it shapes the work that he creates including his work with Wallace & Gromit, Dr. Seuss, BBC, FestivalUK*2022, Unity, Hyundai, OSMO, and Innovate UK.

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  1. The power of a STEM route into the creative sectors and the value it adds to creative practice.
  2. How science and creativity are more similar than you think!
  3. How experience and interests across STEAM subjects can learn from each other to incredible effect.



Fern Dunn, Marketing Executive, Sugar Creative

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2 Tech Industry
  • Level: Intermediate

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