The Future of Sustainable Production

Description:

After the launch of Ad-Net zero, the race to zero emissions across the advertising and brand marketing industry has begun, but how can we implement more sustainable production practices and lean on new technologies to lower our carbon emissions?

Commercials and film shoots often involve multiple locations, large-scale sets, a host of travel and are synonymous with the world's growing carbon footprint. Gregory Roekens, Head of Innovation at leading Visual Effects studio Moving Picture Company discusses the growing use of Virtual Production technology and the latest in VFX advancements that can limit the use of travel altogether and reduce greenhouse gas emissions emitted by large-scale productions.