SXSW 2022

To Protect the Planet, Empower Women


The COVID-19 pandemic has disproportionately affected women, with women losing 5.4 million jobs over the first 10 months of the pandemic (1 million more job losses than men), taking on the majority of unpaid family work, and being more likely to get long COVID. In the 17 SDGs, the UN acknowledges the vital role of achieving gender parity in mitigating the climate crisis.

As the keepers and creators of culture, what role do brands play in supporting women and girls, and what responsibility do they have to consumers to educate and inspire action towards achieving this SDG? In this panel, hear breakthrough ideas from leading brands on how they’re moving beyond philanthropy and towards creating measurable change in supporting women and girls.

Other Resources / Information


  1. Why supporting women and girls is key to help mitigate climate change
  2. How you can use your brand’s platform to drive cultural change
  3. How brands are driving change for good while seamlessly embedding sustainability as a competitive advantage



Jenna Amyot, Vice President, Porter Novelli

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Climate Change
  • Track 2 Advertising & Brand Experience
  • Level: Intermediate

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