SXSW 2022

Not Just an Artist: Build a Multi-Hyphenate Career


Some artists just want to make music, but many desire multi-faceted careers and have ambitions to be at the intersection of various industries, such as fashion, gaming, tv and film. Creatives should never feel pigeonholed, but being a successful multi-hyphenate artist means figuring out how to strategically leverage your various creative talents to create exactly the career you want to have . This session will focus on how independent artists can build a music career that intersects with their other creative passions and how to connect the dots between different audiences to develop one cohesive artist brand.

Other Resources / Information


  1. Where and when do you focus your efforts as a multi-faceted artist who desires a music career with crossover into other industries (tv, gaming, etc)
  2. How do you build a strategy for connecting the dots between your various passions to develop a cohesive artist brand and one mobilized fanbase
  3. How do you assemble a team that will support your various creative ambitions and help to pursue opportunities across multiple industries



Jamilla Johnson, Manager, Social Media and Creative Content, AWAL

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Beginner

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