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SXSW 2022

Unlocking the True Value of Your Music Catalog

Music catalog sales and acquisitions have been all the rage, and while a lump sum payout can sound attractive, many creatives don’t realize that they’d be missing out on money their catalogs could be earning them now — and many years into the future. From ensuring that they’re not missing out on any potential royalties to finding creative ways to drive new revenue for older songs, unlocking the value of your music catalog isn’t just about getting paid — it’s also about creating ways to get paid MORE.

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  1. Learning about potential royalty revenue streams you may be missing out on now.
  2. Finding creative ways to boost sales, drive revenue for older songs.
  3. Making sure you understand the legal ins and outs of signing copyright agreements, etc



Crystal Henderson, Senior Publicist, The Press House

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Beginner
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