Making MarTech Communities with Episodic Content

Description:

Episodic content, like podcasts and video series, is curated content at its finest, fostering a sense of community and offering a way for listeners to find like-minded leaders. As consumers curate playlists,they look forward to their favorites releasing new episodes, listening to a familiar voice, and discussing topics they care about. The companies that last have a loyal fan base and are using the power of episodic content to build this engaged audience at scale. But what keeps customers coming back for more content? Hear how marketing companies are while building communities, gaining and retaining customers, and boosting their brands with podcasts and video series.