SXSW 2022

Listen or Lose: Surfacing Data Diamonds

Description:

Data is growing exponentially -- we’re drowning in it. Real-time, behavioral data is superseding “state” data. At the same time, the market and consumer behavior is constantly changing. As these shifts rapidly occur, so does our ability to listen and leverage AI to actually mine data into knowledge and action. Which data sources offer the most value? What are the most practical applications of turning data into action? Explore big data with Khoros as we touch upon the mining opportunities and data ethics in the process.

Other Resources / Information

https://khoros.com/blog/facebook-analytics-khoros-marketing https://www.google.com/url?q=https://khoros.com/blog/ultimate-guide-customer-experience-analytics&sa=D&source=editors&ust=1626996791969000&usg=AOvVaw3HsUW9ZqSZGchmIrzKN_El https://www.forbes.com

Takeaways

  1. Understand the importance of data and the value it can provide to your business.
  2. Recognize and implement AI, machine learning, and other analytic tools to generate business worthy insights and solutions.
  3. Highlight solutions to manage the ever-growing amount of data and underscore their critical necessity for business.

Speakers

  • Chris Tranquill, Chief of Strategy, Khoros

Organizer

Lorissa Gonzalez, Assistant Account Executive, INK Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry
  • Track 2 Advertising & Brand Experience
  • Level: Intermediate
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