SXSW 2022

Crypto Natives: The Next Generation of Communities


Crypto captured the mainstream in 2021 - fueled by multimillion dollar NFT sales, rapidly rising Bitcoin prices, Dogecoin memes, DeFi and DAO's. A new generation emerged that has rejected traditional advertising in favor of collectorship and decentralization. For this generation, it's not a fad - they've been acquiring in-game coins and crypto-assets for years. The movement is fueled by a powerful combination of monetary rewards and exciting innovation, that together creates tight knit, deeply aligned communities. How does this movement scale? What attracts and moves this new generation? How do brands participate? This panel covers this and more with some of the earliest innovators in the space alongside leaders in entertainment.

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  1. Crypto is a powerful engagement tool - it enables the creation of tight knit communities that are deeply aligned by monetary rewards and innovation.
  2. The next generation of fans are crypto natives - they've been earning in-game assets and Bitcoin before they've earned pocket money or salaries.
  3. Build a branded crypto economy that focuses on a culture of collectorship, a shared purpose of building usefulness, and a desire to grow financially.



Shiv Madan, CEO, Moonwalk

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2 Advertising & Brand Experience
  • Level: Intermediate

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