SXSW 2022

The Next Generation of DEI Culture


At an unprecedented moment in the culture, a bold new group of DEI practitioners are reimagining the creative process, dismantling inequitable systems and building digital communities. Join us for a conversation about the evolution of creativity, the intersection of representation and storytelling, and the new non-negotiables around DEI.

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  1. How can authentic creative work get created in an equitable way? Who gets to be in the room, and why?
  2. How can the next generation be a force for change within an organization, within an industry, within a movement?
  3. What can leadership learn from the next generation of DEI leaders?



Lonny Pugh, Director, Brand and Communications, Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2 Advertising & Brand Experience
  • Level: Intermediate

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