SXSW 2022
Digital Entrepreneurs Still Excel Post-Pandemic
Description:
Last year significantly impacted establishing and emerging industries - both good and bad - as digital consumption dominated among consumers. Independent, local publishers and newsletters thrived during a turbulent time in publishing; digital creators looked at new ways to reach more audiences; and entrepreneurs needed to meet consumer demand for more digital initiatives to stay ahead of the curve.
In this panel discussion, Vianney Brandicourt, Rodolphe Ködderitzsch and a Pico creator will examine the evolution of the creator economy over the past decade, and the next wave of digital entrepreneurs rising out of the pandemic. They will also highlight new technologies and best practices to engage audiences and create new monetization opportunities that replicate successful DTC brands.
Related Media
Takeaways
- What we’ve learned from the evolution of the creator economy - from social media success to monetizing independent DTC businesses
- How digital entrepreneurs can capture data and connect with diverse, audiences through unique content that’s relevant to their community
- How the publishing industry has shifted overnight with the rise of independent publishers like The Morning Brew, The Generalist and the Hustle
Speakers
Organizer
Kathryn White, Director, Metro Public Relations
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