SXSW 2022
How The Creator Economy Owns The Future of News
Description:
In a 2021 Edelman study, 58% think that most news organizations are more concerned with supporting an ideology or political position than with informing the public. With public distrust in the news at an all-time low, Americans are turning to other, hyper-local sources for their daily news consumption like paid/free newsletters, YouTube channels, and podcasts—turning traditional content creators into journalists, editors, and publishers.
Together, a former TV producer and one of America's largest local news and information platforms discuss how the creator economy will transform newsrooms and journalists. They'll also dive into what responsibilities platforms have regarding the content created and how these new forms of media can help increase public trust in journalism.
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Takeaways
- How the creator economy will forever transform the newsroom.
- What responsibilities do citizen journalists, platforms, and media companies when it comes to the content produced on their platforms.
- How can these new forms of media help the American public regain trust in journalism.
Speakers
- Annie Scranton, President, Pace Public Relations
- Warren St. John, President, Patch
Organizer
Gina King, Associate, cred
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