Building a CX-Centric Product-led GTM Strategy

Description:

The Earth doesn’t revolve around you—unless you’re a customer. When it comes to scaling successful SaaS products, the real hands pulling the strings aren’t the engineers, CEOs, and sales executives involved, but those of the customer. As product-led growth continues to be a proven strategy for success, this talk will dive into how product designers and product marketers can better work together to prioritize the customer experience. Hear from four product pros as they share tips for positioning new products, developing partnerships, and keeping the customer top of mind through every stage of the process.