SXSW 2022

Hybrid Commerce: Digital Demand v Human Connection


Experts agree that, in the past 18 months alone, we have witnessed accelerated e-commerce adoption and growth. In 2020, digital sales surged as the pandemic forced global shoppers to rethink how and where they shop. Brands that survived the storm changed the way they marketed with digital-first mentalities and new commerce models. Yet a question arises: Now that we can buy everything from cars to groceries without ever interacting with another soul, is this digital-first model here to stay? Join Khoros, alongside leading global brands, as we present in-depth findings from field research that aims to answer what verticals still require the human touch, what experiences are going touchless, and finally, how hybrid models are changing the way we buy.

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  1. Recognize the importance of hybrid, digital, and in-person commerce models, which have changed drastically within the past year.
  2. Gain a better understanding of consumer perceptions, preferences, expectations, and how they might differ by vertical and purchase category.
  3. Leverage research on commerce to give brands and marketers actionable insights that they can take and apply to their own businesses.


  • Katherine Calvert, Chief Marketing Officer, Khoros


Mandy Mayekawa, Communications Manager, Khoros

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Tech Industry
  • Level: Intermediate

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