☰ Sidebar
Voting period for this idea type has passed

SXSW 2022

The Rise of Headless Brands

Headless brands challenge the very idea that a brand is centralised, and our assumptions about what a brand is and how it works. Headless brands refer to community-driven brand dynamics, without a centralised managerial body. In this panel, we illustrate the various stages of a possible headless brand's life cycle; look at the wider context of evolving brand-consumer relationships; and explore how fandom, communities, cryptocurrencies, and decentralisation are transforming the very nature of what a brand can be.

Context: Central brand identities are being disrupted. Blockchain-based decentralised organisations incentivise users to spread their own personal brand narratives, with Bitcoin as the first headless brand.

Share this idea

Takeaways

  1. What are headless brands and how and how are they changing the brand-consumer relationship?
  2. What tech innovation and consumer behaviour trends are driving the headless brand revolution?
  3. How can any brands take advantage of these trends to remain future fit?

Speakers

Organizer

Nathalie Brähler, Head of Marketing, Cartesi

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.