SXSW 2022

Casgliad Cymru: Cultural Stories & Hybrid Events


In this session we will be sharing our experience of working on the incredible genre defying FestivalUK*2022 Collective Cymru project. The sector leading panel will focus on exploring the importance of sharing our national cultural stories with hybrid experiences & how we can reshape these to engage with audiences. Featuring experts from across the UK cultural spectrum, Claire Doherty (National Theatre Wales), Kaite O'Reilly (Independent artist / Disability Arts Cymru), Gethin Evans (Fran Wen) & Will Humphrey (Sugar Creative), they will discuss how their new work, a transmedia story unfolding across Wales, asks us to rethink our shared imagined future and how embracing new technologies can encourage fresh perspectives, future thinking, and a radical approach to inclusion and access.

Additional Supporting Materials


  1. How the world of hybrid experience can benefit telling cultural narratives
  2. What can we expect from the next generation of festivals and events
  3. How we meaningfully address the challenge of making content that is truly inclusive



Fern Dunn, Marketing Executive, Sugar Creative

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2 Game Industry
  • Level: Intermediate

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.