SXSW 2022

Fjord Trends 2022 - A Survival Guide to 2022

Description:

After an unprecedented year & our collective displacement, we’ve entered a new era of thinking. We have the opportunity to decide what we want a 21st-century renaissance to look like.

Fjord Trends 2022, our 15th edition of trends with a human lens, is our annual set of predictions of what we expect will impact business and society in the year ahead. An exploration of opportunities, we examine the changes thrust upon us, the innovations we’ve seen emerge, & reflect on how to move forward.

A new set of challenges arose for businesses in 2021, all while they are fighting for survival in a reborn economy. Their resilience & agility were put to the ultimate test. Winners being those who transitioned from crisis to championship. Research for Trends 22 commences August, egs are 2021 based.


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Takeaways

  1. How businesses can respond to crisis from an operational and communication perspective
  2. How you can anticipate and meet people’s new and yet-unknown expectations
  3. How to stretch empathy into business and the creation of new customer experiences

Speakers


Organizer

Cathy McGettigan, Fjord European Marketing Manager, Fjord, Part Of Accenture Interactive


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2 Culture
  • Level: Advanced


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