When Talking About Music, We’re All On Mute

Description:

They say music is the universal language, but have you ever actually tried to put words to a sound you’re vibing with or a song you’re obsessing over? Chances are if you have, you know--in this particular case--it’s easier done than said. While everyone can agree music holds a distinct power to evoke emotion, discussions around landing on that perfect musical oasis can be challenging. In advertising, the creative exploration process for music has its struggles when creatives from all sides of the industry attempt to speak about something as personal and subjective as music.

It’s time to normalize flubbing words when it comes to talking about music. Industry music lovers from all sides of the advertising will discuss best practices when talking about music for brand projects.