SXSW 2022

Branding Your Thought Leader Platform

Description:

Thought leaders, authors, and ideapreneurs: you have found a way to transform your ideas and creativity into an income. But to truly launch, you need to be equipped for sales, marketing, community building, and more. The key to all of this? Developing a multi-channel brand that sparks connection and drives growth.

While the heart of your business may center around your ideas and thought-work, focusing on an all-encompassing brand identity will help you visually communicate your authority, inspire further engagement, and create a meaningful experience at each touchpoint of your business.

Join the brand-building team at Together Agency for a presentation on why, when, and how to transform your work into a full-fledged thought leader platform.

Other Resources / Information

https://www.gotogether.agency/blog/branding-your-author-platform/

Takeaways

  1. Why: Discussing the unique brand needs for thought leaders and diving into real-world examples of what a great brand can do for your business
  2. When: We'll discuss when it makes sense for thought-leaders to invest in brand and how to prepare for working with a brand team for the best result
  3. How: navigate key stages like choosing a brand name, market positioning, and transforming a solid strategy into a meaningful brand platform

Speakers

Organizer

Marisol Dahl, Co-Founder, Together Agency

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2 Design
  • Level: Intermediate
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