SXSW 2022

The Metaverse, Music and Next-Gen Entertainment


Virtual entertainment and interactive concert specialists Wave, Gaming company Riot Games and production studio The Mill explore the convergence of music, entertainment and gaming, which are increasingly combining to pave the next generation of immersive and interactive experiences. From virtual concerts and digital identity to branded experiences and everything in between, join a group of creative technology specialists as they delve into The Metaverse; where it came from, what it means and the opportunities that lie ahead.

Other Resources / Information


  1. The Metaverse and its impact on music, audience engagement and experience
  2. Exploring the next generation of live entertainment
  3. How gaming technology is evolving fan experience, artist engagement, interactivity and monetization opportunities


  • Sally Reynolds, Creative Director, The Mill
  • Jarred Kennedy, COO, Wave
  • Toa Dunn, Head of Riot Games Music, Riot Games
  • Dan Phillips, Executive Producer, The Mill


Isabelle du Plessis, Global Director, PR & Communications, The Mill

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2 Game Industry
  • Level: Beginner

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