SXSW 2022
Using FinTech to Democratize The Way We Buy
Description:
Purchasing a home or a car is one of the most exciting moments in life, but the process, the financing, and the large-scale savings that it takes make those purchases difficult—or out of reach—for many. Hear from three FinTech pioneers who are working to change this. Adena Hefets, who is working to make purchasing a home more accessible without a giant down payment; Toby Russell, who is working to democratize car purchasing and financing; and Betsy Z. Cohen, the iconic “godmother of FinTech,” discuss the increased integration of embedded finance—embedded payments, lending, investments, insurance or banking—and how it will give more people access to large-scale purchases.
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Takeaways
- Learn how technology empowers buyers to make large-scale purchases without using a credit card or cash—as easy as small transactions.
- Discover how two of the US’s largest industries–auto and home—are being transformed by tech, and why more companies are choosing embedded FinTech
- Hear three industry leaders share their ideas for the future of embedded FinTech, and how it will continue to give purchasing power to more people.
Speakers
- Toby Russell, Co-Founder and Co-CEO, Shift
- Betsy Z. Cohen, Chairman, FinTech Masala
- Adena Hefets, Co-Founder and CEO, Divvy Homes
- Crystal Tse, Deals Reporter, Bloomberg LP
Organizer
Bethany Onsgard, Manager, cred
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